FLAG

“IT’S MORE FUN TO BE A PIRATE THAN TO JOIN THE NAVY”

/ Steve Jobs /

FIT LIKE A GLOVE

FLAG isn’t just another boxing gym. We are a fitness community that believes in its people and the values we stand for. FLAG is passion. Excitement. Courage. Health. Saying 'no' to sleepwalking through life. Being brave. Understanding the urgency of the moment. Showing up for your dream. Being unstoppable. Celebrating here and now. Cultivating relationships. Being a bit of a rebel. Having fun. Starting the fire. Causing problems. Pushing through the limits. Being unbreakable. Refusing to follow the status quo. Embracing change. Falling in love with discomfort. Having obsessions. Constantly growing. Making the most of what we've got.

TRAINING

MEET THE FOUNDER

My name is Mali, I am the head coach and the founder of our gym. I started FLAG because I believe training should be about so much more than just building physical fitness. I view it as a tool designed to build capable, resilient individuals who take responsibility for themselves and set the standard for those around them.

My coaching style is disciplined, intentional, and without negotiation. Above all though, it's about people- every single one of you and all of us together. I am the kind of coach who'll obsessively analise your technique and lay in bed at 2 AM thinking about new ways to help you unlock your potential. I will always encourage you to reach for more just like you lot keep pushing me to stay on top of my coaching game. I will teach, correct, and provide honest feedback. We'll train your body, your mind and your tolerance for banter equally.

It will, most likely, be absolutely horrible, weirdly fun at the same time and more rewarding than a lot of other things you've done- hit that 'book a class' button and find out for yourself!

LOCATION

We are 1 min from West Hampstead tube & overground station, side lane next to M&S (towards the end):

Unit 1 Milne Building
West Hampstead Square

London NW6 2AF

TRAINING

BOXING
S&C
KILLER ABS
PERSONAL TRAINING

Discover More

TESTIMONIALS

Having body image issues and being intimidated by other people in the gym, I truly cannot recommend Mali enough- she has been patient, caring and motivating every step of the way. I've tried multiple times to lose weight but always went back to old habits after not seeing any progress. This time I am sticking with it thanks to Mal's gentle support and 100% dedication.

A.
Both training and dietary advice (what to eat, what not to eat, where to get protein from, even exact product recomms!) have been absolutely fabulous. I didn't believe somebody could be this invested in someone else's weight loss journey. Thank you so much, Mali!

Alex C
Mal's a machine! She tailors training to your needs and pushes you just a notch further when you'd probably stop otherwise. I don't think I genuinely hated and loved somebody so much at the same time. 10/10, would recommend!

JJ